Marketing Terminologies used on the Internet and how they differ

Most people these days use often used these terms interchangeably usually using one term to refer to the other. This mistake is also often made by companies offering marketing services who may use.

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Most people these days use often used these terms interchangeably usually using one term to refer to the other. This mistake is also often made by companies offering marketing services who may use one term to while actually referring to the other.

This article gives an indept analysis on similarities and differences between these terminologies. So, lets clear your doubts and confusion. We are going to start by explaining the terms separately before bring out the similarities

DIGITAL MARKETING

The term digital marketing was coined in 1990s. With a first public server / client architecture and the popularity of personal computers, customers relationship management. Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand. It has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns. The channels that make up digital marketing include:

Internet channels such as
Websites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, Pay Per Click campaigns, Web TV,
Non-internet channels that provide media, such as
TV, SMS, Radios, Billboards, callback, and on-hold mobile ring tones. SMS, billboards and anything else with a digital foundation

The whole idea is dependent on content marketing which focuses on creating, publishing, and distributing content for a targeted audience online. This content market is often used in businesses to:

• - Attract attention and generate leads
• - Expand their customer base
• - Increase online sales
• - Increase brand awareness or credibility
• - Engage an online community of users

It is important to note that this content marketing helps companies to create sustainable brand loyalty, provide valuable information to customers, and create a willingness to purchase products from the company in the future. This type of marketing does not involve direct sales. instead it builds trust and rapport with the audiences.

Content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. James O'Brien of contently wrote on Mashable, the idea central to content marketing is that a brand must give something valuable to get something valuable in return.

The main focus of business people who do content marketing, is to meet the needs of customers. Once a business has identify a customer's need, information can be presented in a variety of formats such as news, video, white papers, e-book, info graphics, emails, newsletters, case study,

Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirement of a particular audience .it must be consistently updated and added to in order to influence the behaviour of customers.

ONLINE MARKETING / INTERNET MARKETING

Online marketing and internet marketing mean the same. It is a set of powerful tools and methodologies used for promoting products and services through the internet using tools that help drive traffic, leads, and sales. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing is a strategy that helps build up a company's reputation and exposure online by using a variety of internet tools and solutions. Online marketing, which is also a subset of internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.

When it comes to online marketing strategies, website development plays a crucial role in the ability to reach the target audience. The reason is simple: potential customers look for information, products or services that you provide on your website.

Online marketing strategies may also include email marketing. Businesses use this tool to reach out to current customers by sending out newsletters, coupons or informational emails. You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that you provide.

SOCIAL MEDIA MARKETING

This is the use of platforms and websites to promote a product or services. Although e-marketing and digital marketing are still dominant in the academia, social medial marketing is becoming more and more popular for both practitioners and researchers. It is important to note that most social media platforms have built-in data analytic tools which enable companies to track the progress and success and engagement of ad campaigns. Here companies can address a range of stakeholders through social media marketing such as: current and potential customers, current potential employees, journalists' bloggers, and the general public. Social media marketing includes: management of a marketing campaign, governance, setting the scope for example more active and passive use.

When using social media marketing, firms can allow customers and internet users to post users–generate content, for example online comments, product reviews etc this is also known as earned media, rather than using marketer–prepared advertising copy.

Social networking websites allow individuals, businesses and other organization to interact and build relationships and communities online. Companies that are linked to this social medial channels, customers can interact with them directly this reaction can be more personal to users than traditional methods of outbound marketing .this websites act as word of mouth or e-word of mouth. The ability to reach people across the globe has given online word of mouth a powerful voice. This networks or blogs allow followers to 'reweet' or 'repost' comments made by others about a product being promoted, which occurred quite frequently on some social media site.

The network is based on building virtual communities that allow consumers to express their needs, wants and values, online. This is when the social media marketing then connects these consumers and audience to business that share the same needs wants, and values. This also help companies to keep in touch with individual followers which can lead to a feeling of loyalty into followers and potential customers as well as choosing whom to follow at this site.

Mobile phone usage is beneficial for social media marketing because mobile phone has a social networking capability, allowing individuals immediately web browsing and access to social networking sites. This has made many companies to now add OR (quick respond) codes along with their products for individuals to access the company websites or online services with their Smartphone's.

PASIVE APPROACH

Social media is a useful source of marketing information and a way to hear customers perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations brands, products, and services.

ACTIVE APPRAOCH

This can be used not only by public relations and direct marketing tools but also as communication channels targeting very specific audience with social media influences and social media personalities as an effective customer engagement tools.

Companies make use of platforms such as facebook, twitter, youtube, and instagram to reach audiences much wider than through the use of traditional print like television radio advertisement

Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on follower timelines. Tweets contain photo, video, animated GIF, Emoji etc

Facebook page are more detailed than twitter accounts, they allow a product to provide a video, photos and longer descriptions and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product's twitter page as well as send out event reminders.

LinkedIn this is mainly for professional business-related network site, allow companies to create professional profiles for themselves as well as their business to network and meet others

WhatsApp was founded by Jan Koum and Brian Action. It joins Facebook in 2014 but continues to operate as a separate app with a laser focus on building messaging services that work fast and reliably anywhere in the world. WhatsApp start as alternative to SMS. Whatsapp now supports sending and receiving a variety of media including text, photos, videos, documents, locations as well as voice calls

The number of people who use instagram is 15 times and also 15 times better than those who use twitter Snap chat, YouTube etc

DIFFERENCES

It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:

Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet. A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.) Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion. Digital marketing is the future of marketing, is the new way to connect with other people, it is part of digital marketing and there is a change in the way we find new customers and promote our products.

WHAT IS MORE IMPORTANT IN DIGITAL AND SOCIAL MARKETING

It depends on the type of brand, products or services you want to promote. There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand or service that has a wide audience.

For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending those tips and tricks) and keep them informed about new updates, upcoming releases etc.

If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.

I believe there is some ambiguity over whether digital marketing, internet marketing and online marketing are one and the same thing and if not, what is the difference?

Personally, I've heard less and less people saying "internet marketing" or "online marketing" and in the same way fewer agencies referring to themselves as internet or online marketing agencies.

I believe that more people are using "digital marketing" related search terms when actually trying to find information relating to "online marketing" because they don't understand the subtle difference. I see digital marketing as the umbrella to online or internet marketing. Digital marketing isn't synonymous with online marketing but it actually covers a far broader range of digital channels, devices or platforms such as; billboards, DTV, mobile/tablet, podcasts, radio etc.

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