Pay Per Click (PPC) guarantees that your links appear on Google, Bing and Yahoo search as an ad each time somebody enters a keyword that matches your product, and you only pay when someone clicks on your link.
Cost Per Millie (CPM). With CPM you pay per thousand impressions. Impressions here means how many times a user sees your banner. Meaning even if the users click on the banner or not it is counted as an impression so long as they see it. This is a good means to create brand awareness.
Cost Per Click (CPC) In this case advertisers only pay when their ad is clicked same as in PPC.
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