Importance of a Business having an online presence nowadays - KEN Technology Blog • KEN Technology Ltd.

We live in a world today which is often described as a global village. This is because with just a click one can access stuff that are thousands of miles from them.

We live in a world today which is often described as a global village. This is because with just a click one can access stuff that are thousands of miles from them. By 2020, internet of things will be a reality by which practically everything, from the refrigerator, the washing machine to the television would be connected to the internet. Despite these advancements, many organizations haven’t still deemed it necessary to get online. Why must any modern company be online in the first place?

With everything linked through the internet, in order to be accessible, every organization should be online in order to allow for potential clients to easily get to know what is being done there and how to contact them. Without online presence, it would be very difficult for such people who may be miles away from getting such information.

In addition, online presence makes selling and marketing easy. This is so because once an organization has a website where its products and services are made known, with just a click, an order can be placed. The goods and services are thus available even during closed hours. Much more can be sold because there will thus exist a 24-hour display of the products.

Further, online presence gives an organization or company a greater audience. This is so because billions of users connect to the internet and once a company has something online, it means there is already the possibility of it having a very large audience since anyone online would be able to access whatever they allow that person to access.

Furthermore, online presence helps build a good customer and potential customer relationship. Imagine all the customers following the organization on social media and by mail. This allows for regular updates and communication which will go a long way to boost the relationship that exists between the organization and its clients.

With all that has been said, it is more than necessary for any organization to be present online. If the organization cannot afford a website which can even be created for free nowadays, let it get at least social media accounts to permit it to be online for if you are not online, you are offline and may be kicked out of business by competitors who have understood this.

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